Higher Education Social Media Benchmarks for 2023

Thanks to social media, every aspect of the college experience can live online. Each post about your institution—tagged or not—is an opportunity to show your school’s value to students and fans of all ages. 

Current students, prospective students, alums, athletes and fans all want something different from your social presence. Use this benchmark report to guide your strategy as you meet each of your audiences where they are. 

In this report, you’ll find:

• Need-to-know benchmarks to inform your social media strategy
• Key insights on care expectations specific to social 
• Advice to help your institution make the grade on social

Social data can enrich your marketing strategy with unfiltered insights on everything from the big game to the upcoming school year. Download this benchmark report and inform your approach with the metrics today.