Lifestyle Influencers: unique industry data to plan your next social campaign

Name: Find Influencers
Creator: Sprout Social
Published: Fri Jun 28 2024

We've pulled live social data to help inform your next lifestyle influencers campaign. See the total number of lifestyle influencers on social, the average cost to sponsor their posts and more critical influencer data.

Sprout Social Product Image of Listening Performance Sentiment Summary

Social media benchmarks for lifestyle influencers

Leverage this data on lifestyle influencers to maximize the impact of your lifestyle influencer marketing campaigns and keep your brand ahead of the curve in a competitive marketplace.

Want even more lifestyle influencer data? Revolutionize your influencer marketing with data-powered social intelligence with Tagger by Sprout Social. Use the form on the page to request a demo today.

How many lifestyle influencers are there?

Lifestyle Influencers: Total active profiles per month

Shown as the total number of unique Profiles that posted at least once.

How many people do lifestyle influencers reach?

Lifestyle Influencers: Average monthly post impressions

Total audience size is defined as the sum of impressions from posts where impressions is the number of times the audience has viewed the post.

How many times a month do lifestyle influencers post on social?

Lifestyle Influencers: Total social posts per month

Total social posts is the total number of posts from all Creators in the specified industry.

How much do lifestyle influencers charge per post?

Lifestyle Influencers: Average fee per sponsored post

Estimated fee is a projected compensation for each post calculated based on the media type, platform and the audience size of the influencer profile.

How valuable are lifestyle influencers posts for brands?

Lifestyle Influencers: Average value of a post for brands

EMV (Earned Media Value) is an estimated monetary value of each influencer post based on its metrics or the audience size of the Creator.

How much engagement do posts from lifestyle influencers drive?

Lifestyle Influencers: Average post engagement rate

Engagement rate is the percentage of an audience that has engaged with each influencer post by liking, commenting or sharing.

About the data

This data is pulled from Tagger by Sprout Social and reflects global data and trends over the last 13 months. For additional questions about the data, pleasecontact the Sprout team.

Lifestyle Influencers: unique industry data to plan your next social campaign

Social media benchmarks for lifestyle influencers

Frequently asked questions

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