Webinars Archive | Sprout Social

AI Bootcamp: Supercharge Your Social Workflow Today

veronica — Mon, 08 Apr 2024 17:49:26 +0000

If AI isn’t integrated into your social media workflows, you’re missing out.

Dive into the world of AI (without the confusing tech talk) and discover practical ways to seamlessly integrate it into your daily social media tasks. Explore straightforward strategies to enhance your content, engage your audience, and bring a fresh perspective to your social media approach. Plus, learn how to use AI to create a virtual panel of customers for feedback and research purposes.

Hosted by The Arboretum, this webinar features Jeff MacDonald, a seasoned Social Media Director with 13 years of experience, as he shares valuable insights on how to leverage AI today.

You’ll learn more about:

The future of AI-powered social media strategies
Integrating AI into your daily workflows
Leveraging generative AI for virtual feedback & research
Prompts to successfully start or improve your AI journey

P.S. Want to get the most out of this event and connect with other like-minded professionals? Join our community, The Arboretum, to keep the conversation going, access additional resources and get exclusive swag.

Your Speakers:

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How to Make TikTok Creator Marketing Work for Your Brand

veronica — Thu, 07 Mar 2024 22:25:02 +0000

There’s a new era of influencer marketing, largely thanks to TikTok creators. Their influence drives just about everything these days—including purchasing behavior.

Influencer marketing is no longer just a brand discovery play. It can drive returns across the entire customer journey. Brands that tap into the power of TikTok creator partnerships set themselves up for more relevance (and ROI) tomorrow.

TikTok Creative Partnerships Manager, Alexis Biegeleisen and FCB Chicago Associate Director of Influencer, Samantha Merkin, will share how to create a TikTok creator marketing strategy that drives results. These tips will help you enhance your approach, whether you’re refining an existing strategy or creating a program from the ground up.

You’ll learn:

How to set up a high-performance TikTok creator and influencer marketing program
Need-to-know strategies for fostering long-term partnerships with creators on TikTok
Effective ways to make the most of your influencer marketing budget
Guidance for how brands outside of B2C can leverage TikTok creators

Your speakers:

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Building Data-Powered Social Strategies: Insights from Hollister, Affirm, and Consultant, Jazmin Griffith

veronica — Fri, 09 Feb 2024 19:09:58 +0000

Social media professionals are at their max capacity. As roles and responsibilities only continue to expand, how can social data help you streamline your efforts?

Customer sentiment, brand perception and cultural trends can change in minutes. Yet, getting the most value from social business intelligence requires the ability to access and take action quickly. From understanding the pulse of social trends to fine-tuning your customer care strategy, or informing your go-to-market plans, social data should be leveraged in all parts of your business.

Check out our panel discussion with Alex Lewis, Sr. Social Strategist at Hollister & Gilly Hicks, Deandre Moore, Social & Brand Marketing Lead at Affirm, and Jazmin Griffith, Social Intelligence Consultant. We’ll discuss why social data is the missing link for brands to best connect with their audiences. Plus, Corporate Erin stops by!

You’ll walk away from this event with:

Key takeaways from new research on social media marketer productivity
Reasons why your brand should embrace social listening
Examples of how brands leverage social data to inform social and business strategy

Your Speakers:

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From Followers to Fans: How to Turn Customer Care Into Your Competitive Advantage

veronica — Mon, 29 Jan 2024 22:18:01 +0000

Customer expectations for quality care are soaring. With 57% of consumers expecting a response on social within 12 hours, and 96% of customers ending their relationship with brands after poor experiences, the stakes have never been higher to deliver faster, more complete care. Under-deliver, and you risk your brand’s health and reputation.

The key to providing exceptional care—and outshining your competition—is your social customer care team. If they can delight customers with faster, personalized care, they can transform one-time interactions into lifelong brand loyalty. But to do that, teams need a sophisticated case management system that makes quick work of flooded inboxes, and a well-orchestrated workflow that connects customer insights across networks and team members.

In this webinar we uncover how Social Customer Care by Sprout Social can transform every customer interaction into a competitive advantage. This webinar will include a live demo and time for Q&A.

You’ll learn how to:

Future-proof your business and reputation with our streamlined case management system
Personalize and improve replies with our AI-driven suggestions and integrations with Salesforce Service Cloud
Showcase your team’s impact on customer experience and brand loyalty with easy-to-understand performance reports.

Your Speakers:

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How Patagonia Leads from a Foundation of Authenticity and Community

Cat Anderson — Tue, 09 Jan 2024 14:15:05 +0000

Patagonia has a clear mission—to save our planet. They’ve earned the title of the world’s most respected brand, due to a commitment to a higher purpose and its founder-driven ethos of transparency.

Patagonia has proven social media isn’t just about likes and shares—it can be a driving force for meaningful change, building community, and responsible consumption. When running campaigns on some of the top social media platforms challenged its ethics, their team hit pause. This is a brand that is both data informed and value led – which has proved to be both a smart and successful strategy.

In today’s world, with fleeting trends and too many brands to keep track of, it will be those who build a strong, real connection with their community and stay true to their mission that withstand the test of time. As Patagonia founder Yvon Chouinard says, “A company doesn’t last 100 years by chasing endless growth. [Patagonia’s] success is based on quality in whatever we do, and we’re taking that into the future.”

Tune in on-demand to explore how Patagonia operates “business unusual”, leverages social data, and leans into authenticity and intention to drive their business strategy and growth. In this webinar, you’ll learn how to:

Lean into authenticity and intention to drive your business strategy and growth
Use your brand’s social channels to build a strong sense of community and connectedness online and offline
Make social data work smarter, not harder, to drive business impact specific to your goals
Get brand advocates, build strong community ties and drive engagement by putting people above products

Your Speakers:

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How to Build Brand Success Through Engaged Online Communities: With Tatler Asia and Spotlight Retail Group

Cat Anderson — Fri, 05 Jan 2024 15:42:58 +0000

Wondering how to leverage digital communities to elevate your business?

In a world where everyone and everything is online, businesses thrive on meaningful connections—not sterile transactions. But how do you make connections through a screen? Online communities—a powerful avenue reshaping how brands interact, engage, and build relationships with their audience.

Sprout teamed up with industry leaders at Tatler Asia and Spotlight Retail Group to discover the transformative potential of digital communities.

In this webinar you will learn how to:

Increase authenticity and engagement on brand-consumer relationships
Craft narratives that resonate with your audience to develop genuine connections and trust
Navigate the community lifecycle: sustaining, nurturing, and evolving your digital community for lasting impact
Utilize digital communities for consumer insights, customer care and creating brand champions

Don’t miss this opportunity to redefine your business strategy and cultivate brand loyalty through the art of digital community building. Watch now to propel your brand to new heights.

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Social’s 2023 Year-in-Review & Predictions for 2024

veronica — Tue, 28 Nov 2023 20:39:07 +0000

Want to know how to make your business binge-worthy?

TikTok creator, business commentator, and podcast host Dulma Altan has the scoop. In this webinar, you’ll learn the top social media lessons from 2023 and uncover the trends that will shape 2024. Buckle up for a ride through the major platform shake-ups, the rise of generative AI and influencer marketing trends.

This is not just another trends webinar—it’s your ticket to staying ahead of your competitors in the world of social media. Whether you’re in the B2B or B2C industry, your social strategy can’t afford to remain stagnant.

We’ll cover:

Best examples of brands using AI to move more quickly
Major social media platform changes & tips to pivot your strategy
Top lessons from 2023 influencer campaigns & 2024 best practices
Generational breakdowns of how users search for information on social media

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The Rise and Fall Of New Platforms: What Threads Has Taught Us About Emerging Social Media

Cat Anderson — Wed, 22 Nov 2023 14:23:47 +0000

Threads burst onto the scene earlier this year and quickly became the fastest-growing social media platform of all time with 100+ million users in one week. As the heat of its entrance has died down, what does this new platform mean for your brand and social strategy? What have we learnt about Threads, where does it fit in in the social media sphere, and what role should it play for your social strategy moving into 2024?

As social media teams across the world figure out strategies to not only incorporate Threads but also excel at it, this webinar will examine what we’ve learnt so far and explore thoughts on what we think is in store.

Sprout teamed up with social media consultant and industry analyst, Matt Navarra, and Social Media Manager Hannah Jawad from Kami, in this webinar you can expect to learn:

The current state of Threads and how early adopter brands leverage its capabilities
How businesses can use Threads for community building, customer care and more
Key distinctions and differentiations between Threads strategy vs. other social channels
Predictions for 2024 and beyond

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Begin, Budget & Build Your Influencer Strategy with Andrea Casanova

veronica — Thu, 16 Nov 2023 20:57:33 +0000

Master the essential steps to kickstart your influencer marketing strategy with Creator and Content Strategist, Andrea Casanova. Learn ways to find the influencers that align with your brand’s values and goals, uncover the strategies of budget allocation and decode the metrics that matter to your brand. This webinar is your roadmap to influencer marketing success, equipping you with the knowledge and tools needed to make impactful, data-driven decisions for your brand.

Your Speakers:

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Influencers Unfiltered: Secrets to Successful Brand Partnerships

veronica — Wed, 15 Nov 2023 21:36:52 +0000

In this panel discussion influencers, Ashleigh D’Mello, Anna Russett, and Violeta Venegas will share their advice and experiences in partnering with high-profile brands. Hear directly from the pros on how to most effectively approach influencers and build collaborations that set up both parties for success.

Your Speakers:

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